Ruvido Records is the label by DJ/producer/promoter Cristian Croce, founder of the seminal Milan club night Discosafari. Its mission is to persecute an eclectic curatorial style by setting the single rule of drawing in and releasing music that feels raw, heartfelt, and viscerally groovy. While mostly oriented to the dancefloor, Ruvido’s taste for psychedelics and incorporation of different cultural influences make it a shifty sonic kaleidoscope. Releases are on vinyl, cassette, and digital.