The W doesn't want you to forget you're in Hollywood — the Hollywood of myth, glitz and glamour, not this still-seedy part of town. Guests enter on a red carpet stretching from the motor court through the lobby and onto the plaza fronting Hollywood Blvd.
Tucked behind a renovated Metro Red Line station, the high-end 305-room hotel shares a block with the 143 luxury condominium Residences at W Hollywood, retail space and mixed-income apartments, an intriguing urban mix. There's a hotel entrance off the Hollywood Walk of Fame, but the motor court entrance is around the corner on Argyle Avenue.